Head of Marketing

About the role

Keeta Hong Kong is seeking a dynamic Head of Marketing to shape and execute the company’s brand and marketing strategy in the highly competitive food‑delivery market. The role will drive brand positioning, user loyalty and cross‑functional collaboration across consumer and commercial teams.

Key responsibilities

• Develop the annual marketing and brand strategy, define unified brand positioning and visual identity, and boost brand awareness and user loyalty.
• Analyse local user needs and market dynamics, turning insights into actionable brand and marketing plans.
• Plan and execute brand communications, including launches, media events, collaborations and content marketing to build differentiated brand mindshare.
• Partner with Consumer and Commercial teams to deliver integrated marketing initiatives.
• Manage marketing budgets to ensure efficient resource allocation.
• Lead, mentor and grow the marketing team, fostering a high‑performance culture and talent pipeline.
• Leverage AI tools for marketing automation, content generation, data analysis and sentiment monitoring, and establish crisis‑response mechanisms.

Required profile

• Bachelor’s degree or higher in Marketing, Business or a related field.
• 7‑10 years of experience in brand management and marketing communications, preferably in food delivery or e‑commerce.
• Proven track record in brand building, communications and partnership development.
• Familiarity with Hong Kong’s media landscape and experience in local brand communications.
• Strong ability to understand local markets, consumer behaviour and cultural nuances.
• Comfortable thriving in a fast‑paced, dynamic environment with a keen interest in AI tools.
• Creative thinker capable of proposing innovative ideas and solutions.
• Excellent communication and interpersonal skills for cross‑functional collaboration.
• Demonstrated team‑leadership experience, able to cultivate high‑performing teams.
• Fluent in Cantonese, Mandarin and English.

What we offer

• Opportunity to collaborate with multicultural teams and broaden international perspective.
• Encouragement to explore AI‑powered marketing automation to enhance efficiency.
• Leadership of Keeta Hong Kong’s brand building in the city’s food‑delivery market.