Influencer Marketing Specialist (Freelance)

About the role

Beame Medical Technology Limited is a digital healthcare startup focused on making aesthetic dental care accessible and affordable, offering orthodontic solutions to customers. As a freelance Influencer Marketing Specialist, you will enhance the brand's visibility and engagement in the Hong Kong market through strategic influencer partnerships, driving campaigns that reflect its commitment to innovation in dental care.

Key responsibilities

• Develop and implement influencer marketing strategies aligned with Beame's overall marketing objectives.
• Identify and engage influencers in the health and beauty sectors, and build lasting relationships with key opinion leaders.
• Collaborate with the creative team on content showcasing orthodontic solutions.
• Manage campaigns from start to finish and evaluate performance against key metrics.
• Research trending topics and partnership opportunities within the influencer community.
• Prepare and present detailed reports on campaign outcomes and ROI to stakeholders.
• Ensure compliance with industry regulations and guide influencers on brand messaging protocols.
• Coordinate cross-functional work so marketing initiatives are cohesive and effective.

Required profile

• At least 2 years of experience in influencer marketing or related marketing and communications roles.
• Demonstrated experience managing successful influencer partnerships and campaigns.
• Prior experience in or knowledge of healthcare, beauty or cosmetic dental fields is advantageous.
• Excellent organizational ability, able to handle multiple projects at once.

Required skills

• Strong understanding of social media platforms and digital marketing strategies.
• Exceptional communication and relationship-building skills.
• Ability to analyze campaign performance and adjust strategies accordingly.
• Strong reporting and presentation skills.