Senior Associate, Digital Communications

About the role

FGS Global is a global advisory firm advising CEOs, boards and leadership teams at decisive moments, working across communications, finance, law, government, journalism, data science and digital. This is a hands-on digital communications role in Hong Kong within the Asia practice, working directly with the regional Digital Director to run digital mandates for clients in financial services, consumer and technology sectors.

Key responsibilities

• Support the Digital Director in managing day-to-day client relationships and communications, and coordinate with strategy, financial communications and public affairs teams
• Contribute to new business pitches and proposals as required
• Lead day-to-day execution of social media, paid media and content campaigns, optimising them across LinkedIn, Meta, Google, WeChat and other platforms
• Support creative workflows including scripting, briefing and production coordination, and work with designers on visuals
• Run social media monitoring and rapid response support for crisis communications
• Carry out social media audits, campaign reporting and competitive analysis, and prepare performance reviews with actionable insights
• Monitor platform trends and algorithm changes, and use social listening platforms

Required profile

• 3+ years of experience in digital marketing, communications or a related field; agency or professional services experience preferred
• Demonstrated experience managing multi-platform digital campaigns from strategy to execution
• Fluent English and Chinese (Cantonese and/or Mandarin); practical experience with Chinese-language platforms such as WeChat and Xiaohongshu
• Self-starter able to manage several mandates with minimal oversight, with strong attention to detail and sound editorial judgment

Required skills

• LinkedIn, Meta, Google Ads, WeChat and Xiaohongshu
• Social media management and scheduling tools such as Hootsuite or Sprout Social
• Campaign reporting and analytics platforms
• Video production workflows and basic design tools (Canva, Adobe Suite) are an advantage