Lead Digital Marketing

About the role

The Hong Kong Baptist Hospital is seeking a Lead Digital Marketing professional to drive multi‑channel campaigns, enhance brand visibility, and support patient acquisition across its healthcare services. This senior position will shape digital strategy and collaborate with internal and external partners.

Key responsibilities

• Plan and execute multi‑channel digital campaigns, monitor KPIs and optimize performance.
• Generate creative concepts to differentiate services and launch innovative digital initiatives.
• Manage social media and digital content to generate leads and increase brand awareness.
• Produce compliant campaigns (social posts, articles, educational videos) in line with healthcare regulations.
• Oversee paid media, optimize cost per acquisition, and evaluate ROI and service‑line growth.
• Support co‑marketing with B2B partners and assist with health fairs and corporate events.
• Handle ad‑hoc projects as assigned.

Required profile

• Bachelor's degree in Marketing, Business, or Healthcare Management.
• Minimum 6 years of digital marketing experience within healthcare providers or insurance.
• Proven track record of patient acquisition or healthcare service campaigns with measurable outcomes.
• Strong analytical mindset and ability to translate data into actionable insights.

Required skills

• Google Ads
• SEO / SEM
• Social media platforms

What we offer

• Attractive remuneration package and fringe benefits.