Marketing Executive – Card Acquisition

About the role

Join the American Express Card Acquisition team to drive new card member acquisition through digital marketing channels. You will manage and optimise online campaigns, support the digital application journey, and collaborate with internal teams and agency partners to deliver business growth.

Key responsibilities

• Optimise and monitor online channel performance to drive new card acquisition for proprietary products.
• Work with agencies and external partners to develop strategies, execution plans and performance tracking across Display, Affiliate, Programmatic, SEM and SEO channels.
• Improve the prospect journey on amex.com.hk and acquisition microsites to increase conversion and submission rates.
• Collaborate with Product, Brand & Loyalty teams to meet and exceed acquisition targets.
• Manage online banner development, content updates, and production of creative assets such as digital banners, eDMs and landing pages.
• Maintain the eApply digital acquisition journey and support campaign code setup for accurate reporting.
• Partner with Central Marketing to optimise campaign effectiveness and resource allocation.
• Oversee acquisition campaign offer fulfilment, weekly/monthly performance tracking, and A&P invoice/payment management.

Required profile

• 3+ years of solid digital marketing experience, preferably in financial services or credit‑card industry.
• Degree in Marketing, Business or related discipline.
• Strong analytical mindset, business acumen and attention to detail.
• Ability to work independently, manage multiple stakeholders and thrive in a fast‑paced, matrix environment.
• Passion for delivering measurable business results.

Required skills

• Display advertising
• Affiliate marketing
• Programmatic advertising
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Social media marketing
• Email marketing (eDM)
• Landing page development
• Campaign tracking and analytics