Marketing Executive – Omnichannel Retail Specialist

About the role

We are looking for a proactive Marketing Executive to drive sales, boost customer engagement, and shape brand growth through consistent omnichannel experiences. The role combines strategic thinking with hands‑on execution across retail, digital, and social channels.

Key responsibilities

• Execute retail campaigns, promotional programs, gifting strategies and consumer events aligned with the trade calendar.
• Support tactical promotional strategies, monitor resources and deliver performance insights.
• Ensure marketing timelines are met and promotions are executed flawlessly.
• Coordinate with Retail, IT and Supply Chain teams to optimise inventory allocation and system deployment.
• Build and maintain strong relationships with key retailers to secure high‑impact promotional space.
• Assist in the creation of channel‑specific marketing materials while maintaining brand consistency.
• Support launch activations and end‑to‑end execution of GTM plans for new products.
• Collaborate with external agencies, joint‑promotion partners and vendors to meet campaign objectives.
• Prepare promotional reports, analyse campaign effectiveness and extract actionable insights.
• Conduct market research and competitive analysis across digital, social and retail touchpoints.
• Handle day‑to‑day administrative tasks including budget tracking, invoice processing and purchase orders.
• Execute ad‑hoc marketing initiatives and time‑sensitive projects.

Required profile

• Strategic thinker with a strong grasp of marketing principles and retail environments.
• Excellent project leadership, analytical and partner relationship management skills.
• Ability to work cross‑functionally and manage multiple priorities.
• Strong communication skills and attention to detail.

Required skills