Marketing Leader - Retail Sector

About the role

Lead and inspire a high‑performing team of marketing professionals to drive brand growth and customer engagement for a leading retail business in Hong Kong. Report directly to the CEO and shape the overall marketing strategy, brand positioning and digital initiatives.

Key responsibilities

• Develop and execute integrated marketing strategies, brand positioning and loyalty programmes.
• Oversee digital marketing, communications, promotional activities and major campaign delivery.
• Provide strategic direction to a sizeable marketing team, fostering innovation and high performance.
• Manage budgeting, resource allocation and agency relationships.
• Leverage customer insights and data‑driven decision‑making to optimise acquisition, retention and overall marketing effectiveness.

Required profile

• Proven marketing leader with extensive experience in retail, consumer or related customer‑centric industries.
• Track record of developing successful integrated marketing strategies and leading large teams.
• Strong commercial mindset, stakeholder management and communication skills.
• Experience across brand management, CRM, digital marketing, customer engagement, loyalty programmes and strategic planning.

What we offer

• Direct exposure to the CEO and executive leadership team in a high‑visibility role.
• Highly competitive remuneration package and long‑term career development opportunities.