Marketing Manager – Retail & Consumer Goods

About the role

Our client, a well‑established consumer retail operator with a strong local store network, is seeking a Marketing Manager to lead retail‑focused campaigns across Hong Kong and Macau. The role bridges business priorities with practical marketing actions, working closely with store operations, commercial teams, creative partners, and digital channels.

Key responsibilities

• Develop and execute marketing plans that drive customer engagement, store traffic, and campaign performance.
• Plan and manage retail initiatives, including promotional, product, and member‑focused programs.
• Direct content across owned channels such as website, app, WeChat, and other digital platforms.
• Collaborate with designers, photographers, agencies, and internal teams to produce compelling marketing materials.
• Coordinate with internal departments to align campaign messages, timelines, and execution details.
• Support rollout of activities across stores and digital channels, from planning to post‑campaign review.
• Track results using metrics like reach, engagement, conversion, and sales outcomes.
• Analyse customer behavior, loyalty data, and feedback to identify improvement opportunities.
• Prepare clear reports, insights, and recommendations for management.

Required profile

• Bachelor’s degree or higher in Marketing, Communications, Business, Advertising, or related field.
• 5+ years of marketing experience, preferably with project leadership or small‑team management.
• Background in retail, supermarket, grocery, convenience store, e‑commerce, FMCG, or consumer‑facing businesses.
• Strong understanding of customer marketing, retail promotions, content planning, and digital communication channels.
• Ability to translate commercial objectives into actionable store‑level plans.
• Comfortable working with campaign data, customer insights, and post‑campaign analysis.
• Excellent coordination skills across commercial, operations, creative, and external partner teams.

Required skills

• Experience managing multi‑channel retail marketing campaigns.
• Proficiency in using digital platforms such as websites, mobile apps, and WeChat for content delivery.