Marketing Specialist (Digital & Performance)

About the role

Develop and execute digital strategies to drive qualified traffic to HK Express’s website and app across all markets, supporting both outbound travellers from Hong Kong and inbound travellers to Hong Kong from across Asia.

Key responsibilities

• Plan and manage holistic marketing campaigns with a focus on performance channels such as SEO, SEM, programmatic display and social media.
• Identify partnership opportunities with tourism boards and local partners and devise joint campaigns to boost awareness and traffic.
• Ensure brand consistency and efficiency across all digital and offline channels.
• Research, test and adopt industry‑specific digital marketing technologies.
• Compile data, ROI analysis and monthly reports on digital and social media activities.
• Coordinate with external agencies, providing direction and feedback.
• Conduct market research and prepare marketing reports as needed.
• Assist with day‑to‑day team operational and administrative tasks.

Required profile

• 3–5 years of experience working in marketing, preferably in digital initiatives.
• Undergraduate degree in a relevant discipline such as digital marketing, marketing or advertising.
• Strong understanding of social media best practices in various Asian markets.
• Excellent written and spoken English and Chinese, with copy‑writing and translation ability.
• Ability to work independently, multitask and thrive in a fast‑paced environment.
• Right to work and reside in Hong Kong.

Required skills

• Google Ads
• DV360
• Bing Ads
• Yahoo Japan
• Naver
• Baidu
• Google Analytics
• Adobe Analytics
• Meta (Facebook/Instagram) platforms
• SEO
• SEM
• Programmatic display advertising
• Social media advertising

What we offer

• Free flights for you, friends and family on all HK Express routes.
• Hybrid working model with flexible hours to promote work‑life harmony.
• Open office environment encouraging collaboration and idea sharing.
• Multicultural team representing up to 50 nationalities.
• Company‑organized shuttle buses connecting major locations across Hong Kong Island, Kowloon and the New Territories.