Public Relations Communications Specialist

About the role

The East Asia Super League (EASL) is looking for a seasoned Public Relations & Communications Specialist to shape and amplify its brand across Greater China, Japan, Korea, the Philippines and the wider Asia‑Pacific region. You will lead the PR strategy, manage media relations and ensure consistent corporate messaging for this premier professional basketball competition.

Key responsibilities

• Develop and execute EASL’s public relations and communications strategy to increase visibility in sports, lifestyle and business media.
• Identify and secure media opportunities such as interviews, conference speaking slots, trade‑show appearances and industry awards.
• Lead all press releases: planning, writing, briefing creative assets, distribution and impact measurement.
• Maintain a strategic communications calendar with tailored messaging for fans, teams, media, commercial partners, investors and other stakeholders.
• Serve as editor‑in‑chief for all English‑language public‑facing content, ensuring brand alignment.
• Oversee crisis communications and reputation management.
• Build and nurture media relationships across APAC and international markets.
• Collaborate with commercial, basketball operations and marketing teams to ensure message consistency.
• Provide media services at live games, including player access and real‑time content support.
• Track and report on PR performance metrics, sentiment, share of voice and post‑campaign analysis.
• Manage PR vendors, budgets and internal communications to align leadership and local teams.

Required profile

• Minimum 5 years of experience in corporate communications or public relations within sports, lifestyle or entertainment sectors in Asia.
• Proven leadership managing communications teams and multi‑country projects.
• Demonstrated success in raising corporate visibility and storytelling.
• Strong ability to work cross‑functionally with commercial, operations and marketing stakeholders.

Required skills