Regional Marketing Manager – APAC

About the role

Checkout.com is seeking a Regional Marketing Manager for the APAC region to shape product positioning, messaging, and go‑to‑market execution across diverse markets such as China, Southeast Asia, Singapore, Australia, and Japan. You will work at the intersection of product, sales, engineering, and global marketing to ensure our solutions meet local market needs.

Key responsibilities

• Create and maintain APAC‑specific positioning and narratives that translate global value propositions into locally resonant stories.
• Lead GTM planning for product launches, feature releases, and solution rollouts across multiple APAC territories.
• Partner with regional commercial teams to capture market feedback and customer insights for product strategy.
• Own the creation of tailored regional content, including industry reports, whitepapers, podcasts, sales decks, solution briefs, case studies, and digital assets.
• Ensure all collateral reflects local cultural contexts while adhering to global brand standards.
• Build scalable content frameworks for consistent messaging and operational efficiency.
• Collaborate with Sales and Account Management to drive adoption, upsell, and cross‑sell of value‑added services.
• Develop enablement materials such as pitch decks, battlecards, and customer‑facing narratives.
• Synchronise marketing activities with sales motions, pipeline priorities, and emerging market opportunities.
• Plan and execute integrated campaigns, including events, webinars, and strategic partnerships.

Required profile

• Proven experience in marketing within the APAC region, preferably in fintech or payments.
• Strong ability to work cross‑functionally with product, sales, engineering, and global marketing teams.
• Excellent communication skills to translate complex product concepts into clear, market‑specific messaging.
• Demonstrated track record of driving revenue growth and brand impact through regional marketing initiatives.

Required skills