Senior Marketing Executive – Retail (Hong Kong)

About the role

Lee Kum Kee Sauce is seeking a Senior Marketing Executive to lead retail‑focused marketing initiatives for the Hong Kong market. You will translate consumer insights into compelling brand experiences, drive category growth and ensure cohesive communication across all channels.

Key responsibilities

• Analyse consumer research and Nielsen data to generate actionable insights and recommendations.
• Develop and maintain brand equity through holistic brand experiences, visual identity, and integrated campaigns.
• Define category strategy, identify growth opportunities and launch innovative products.
• Create 360° communication plans, manage agency relationships and oversee multi‑channel campaign execution.
• Guide marketing execution, including social, influencer and trade activities, and measure performance for continuous improvement.
• Control Advertising & Promotion (A&P) spend against approved budgets and produce regular spending reports.
• Collaborate closely with sales and trade‑marketing teams to achieve sales targets.
• Handle consumer enquiries and ensure timely follow‑up.
• Ensure compliance with company policies and standards.

Required profile

• Bachelor’s degree in Business, Marketing Communication or a related field.
• Minimum 3 years of experience in FMCG marketing, preferably with retail focus.
• Proficiency in English and Mandarin.
• Strong communication, interpersonal and project‑leadership abilities.
• Proactive, creative and able to work independently.

What we offer

• Competitive salary package.
• Life insurance, medical and dental coverage.
• Free lunch and shuttle bus service.
• Opportunities to work in a high‑trust, fast‑moving culture.