SEO Specialist
Digital Zoo · Île de Hong Kong
Job description
About the role
We are looking for a forward‑thinking, analytical SEO Specialist to own and drive SEO strategy for a portfolio of client accounts. You will work closely with content and account teams to deliver measurable growth through data‑driven optimisation.
Key responsibilities
- Develop and execute comprehensive SEO strategies, covering technical SEO, on‑page optimisation, content development and off‑page initiatives aligned with client KPIs.
- Conduct keyword research, competitor analysis and backlink reviews using Ahrefs, SEMrush and Screaming Frog.
- Leverage AI tools such as Gemini, ChatGPT and Perplexity for trend forecasting, query analysis and large‑scale content ideation.
- Track, analyse and report SEO performance with Google Analytics (GA4), Google Search Console and other analytics platforms.
- Perform website audits, on‑page optimisation and manage content via CMS platforms.
- Stay up‑to‑date with algorithm updates, industry trends and the impact of AI on search, sharing insights with the team.
Required profile
- Bachelor's degree in Marketing, Business Administration, Data Science or a related field.
- 1–2 years of hands‑on experience in an SEO‑focused role (more experience may qualify for a senior position).
- Strong interest in applying AI tools for research, analysis or content generation.
Required skills
- Proficiency with Ahrefs, SEMrush and Screaming Frog.
- Experience using Google Analytics (GA4) and Google Search Console.
- Familiarity with CMS platforms for website management.
- Ability to work with AI tools such as Gemini, ChatGPT and Perplexity.
What we offer
- Clear career growth pathways and continuous learning in AI and SEO.
- Creative, supportive team environment.
- Diverse project exposure across multiple industries.
- Five‑day work week with on‑the‑job training.
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Published 3 weeks ago
Expires 1 month from now
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Digital Zoo
Île de Hong Kong
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