Social Media Manager

About the role

This group‑level position will manage and develop the overall social media strategy, including KOL/influencer initiatives, for the Plaza Premium Group family of brands. The role requires a creative storyteller who can produce compelling content that drives business objectives.

Key responsibilities

• Develop and execute global social media strategies and campaigns across multiple brands, including Plaza Premium Lounge, Aerotel, ALLWAYS, Airport Dining, and Smart Traveller.
• Set KPIs, objectives, and performance measurement metrics; analyse campaign results (organic and paid) and provide insights for continuous improvement.
• Manage paid social media campaigns on platforms such as Facebook, Instagram, Twitter and WeChat, leveraging targeting and influencer partnerships.
• Produce and oversee consistent, creative content (posts and videos), including writing, editing and hands‑on creation.
• Utilise social media management tools to schedule content, monitor performance and generate regular reports.
• Collaborate with local/regional marketing teams, designers and customer service to ensure brand alignment and effective community management.

Required profile

• Degree in Communications, Marketing or related field.
• Minimum 8 years of social media management experience, preferably in hospitality or aviation, handling multiple brands.
• Proven track record of growing social communities, improving KPIs and delivering business results.
• Strong interpersonal skills with the ability to work in a fast‑paced, multicultural environment.

Required skills

• Proficiency with social media management tools.
• Experience managing paid campaigns on Facebook, Instagram, Twitter and WeChat.