Sports & Community Marketing Specialist – HK & Macau

About the role

HOKA is looking for a Sports & Community Marketing Specialist based in Hong Kong and Macau. The role covers building and executing sports and community programs, supporting the athlete and sports marketing strategy, and coordinating product seeding and inventory. It works closely with the Marketing Manager, agency partners and athletes.

Key responsibilities

• Build and run sports and community programs such as race activations, product trials, workshops and brand events, and coordinate with agencies on production, logistics and on-site operations
• Grow visibility and engagement in running and athletic-lifestyle communities, and build relationships with race organizers, athletes, run clubs, sports media and partners
• Amplify activations through digital and social storytelling
• Support the athlete and sports marketing strategy: service athletes and affiliates, track their performance and prepare reports, and maintain records of product allocation and contractual deliverables
• Manage product seeding across athletes, partners, media and creators, including the master seeding list, inventory tracking and delivery timelines
• Work with Marketing, Merchandising, Sales and global teams, share product feedback and athlete insights, and assist with budget planning and invoice management
• Prepare clipping reports, athlete updates and activation recaps, and stay up to date on industry trends and measurement best practices

Required profile

• University degree or above
• 5+ years of experience in sports marketing, brand marketing, community management, PR or event management
• Proven experience managing external stakeholders such as athletes, agencies, communities and media
• Experience in running races, endurance sports or sports communities preferred; existing network in the running/sports industry is an advantage
• Willingness to travel overseas as required

Required skills

• Fluent written and spoken Cantonese and English; Mandarin a plus
• Proficiency in Microsoft Office
• Familiarity with seeding logistics, inventory management and partnership activations
• Experience amplifying sports initiatives through digital and social storytelling