Culture & Sports Specialist

About the role

Red Bull is looking for a Culture & Sports Specialist in Hong Kong to develop and run a consumer-centric Culture & Sports marketing strategy. The role turns global and regional priorities into locally relevant programs that drive brand awareness, product relevance and authentic consumer experiences, covering opinion leaders, athletes, events, community engagement and partnerships. It works closely with the Media Network, Brand, Student Marketing and Sales teams.

Key responsibilities

• Develop and execute the long-term local Culture & Sports marketing strategy and projects, and build a strong network in the local community and emerging trends
• Recruit, manage and track artists, athletes, opinion leaders and partners, and lead authentic product seeding with them
• Plan branding strategies for Red Bull projects, athletes and third-party events, and run an efficient third-party events programme
• Ideate, design and deliver events tailored to Hong Kong consumers, handle logistics and negotiate partnerships and sponsorships
• Work with Media Network, Brand, Student Marketing and sales teams, and act as the local subject matter expert
• Manage the annual Culture & Sports marketing budget, define KPIs, evaluate effectiveness and document all activities

Required profile

• 5+ years of experience in the culture, music, dance, sports or entertainment industry
• Experience working with artists, athletes and related entities such as management and labels
• Bachelor's degree in marketing, event marketing, sports marketing, business or media
• Fluent English and Cantonese (spoken and written)

Required skills

• Event planning and organisation, including projects with budgets from HKD 1,000 to 1 million
• Management of external agencies and freelancers
• Proficiency in MS Office tools: PowerPoint, Excel and Word