Assistant Manager, Product Marketing

About the role

fastretailing is looking for an Assistant Manager, Product Marketing. The role leads product marketing and brand communication, from strategy and campaign planning to execution across media channels and retail, working closely with the Marketing Manager and the HQ marketing team.

Key responsibilities

• Develop the yearly integrated marketing and brand communication strategy, including budget allocation and the connection plan for core product campaigns.
• Lead the development of local campaigns to drive local relevance and connection.
• Manage marketing campaigns end to end, including the daily communication calendar, PR, social, digital, event and media plans, and retail channel synergy.
• Analyse results regularly to measure effectiveness and identify business opportunities.
• Collaborate with the Marketing Manager on business strategy, brand building and product communications, and consolidate market forecasts and analyse the business plan.
• Lead execution across internal teams and external agencies, oversee team operations and help grow the team.
• Work with the HQ marketing team so the global strategy is implemented smoothly.

Required profile

• Bachelor's degree in Communications, Marketing, Advertising, PR or a related discipline.
• 6-9 years of relevant experience in product marketing or digital marketing, preferably in FMCG, beauty or retail.
• Excellent presentation and interpersonal skills, independent, self-motivated, proactive and creative, with good beauty sense.
• Familiarity with marketing trends, competitor analysis and consumer insights.
• Strong strategic thinking, problem solving, project management and organisation skills, able to work under pressure and tight deadlines.
• Immediate availability preferred.

Required skills

• Knowledge of mass media and social media.
• Strong computer skills, including Microsoft Word, Excel and PowerPoint; Chinese word processing is a must.
• Good command of written and spoken Chinese (Cantonese and Mandarin) and English.