Ecommerce Specialist

About the role

We are looking for an experienced Ecommerce Specialist to manage the day‑to‑day operations of our overseas direct‑to‑consumer (DTC) website. The role will focus on Shopify site maintenance, product listings, campaign setup, and coordination of payments and logistics while driving SEO and conversion optimisation.

Key responsibilities

• Manage daily operations of the overseas DTC website, including Shopify site maintenance, page updates, product listings, campaign configurations, and payment/logistics coordination.
• Participate in the setup and optimisation of independent sites from scratch, contributing to site architecture, navigation, page layouts, product display logic, and content modules.
• Drive on‑site SEO and content strategies, including keyword research, TDK optimisation, site‑structure improvements, and internal linking.
• Track and analyse core website metrics such as traffic, user behaviour, add‑to‑cart rate, conversion rate, cart abandonment, repurchase rate, CPA and ROAS.
• Identify pain points and propose actionable strategies to optimise landing pages, product pages, navigation paths and payment flows.
• Collaborate with media buying, brand marketing, content and design teams to enhance conversion efficiency and maximise advertising ROI.
• Plan and execute website campaigns aligned with the brand calendar, new product launches, promotions and regional market demands.
• Establish and refine SOPs for independent site operations, including daily workflows, page‑update guidelines, data‑review templates and pre‑launch checklists.

Required profile

• Bachelor’s degree or higher in Marketing, E‑commerce, International Trade, English, Data Analytics or a related field.
• 5+ years of operational experience with overseas independent sites, DTC websites or cross‑border e‑commerce.
• Proven experience building and operating Shopify sites from 0 to 1.
• Strong analytical skills with proficiency in GA4, Shopify Analytics, Google Search Console or similar web‑analytics tools.
• Excellent project‑management and cross‑department collaboration abilities.
• Good command of written English for content review, basic copywriting optimisation and data reporting.

Required skills

• Shopify backend operations (domains, themes, product management, payments, logistics, plugins, Shopify Markets).
• Basic SEO practices (keyword research, TDK optimisation, site architecture, content optimisation).
• Web analytics tools such as GA4, Shopify Analytics and Google Search Console.