Head of Marketing (Fragrance Brand)

About the role

We are seeking a dynamic Head of Marketing to lead brand and marketing strategy for a globally recognised artisanal fragrance brand expanding across Asia. You will shape the brand’s voice, drive growth, and oversee integrated campaigns across digital, retail and e‑commerce channels.

Key responsibilities

• Develop and execute annual and quarterly marketing strategies, campaign calendars and budgets.
• Define customer segments, messaging, channel strategies and success metrics.
• Lead end‑to‑end product launches, brand campaigns, activations and partnership initiatives.
• Oversee brand communications, PR, influencer collaborations and ambassador programmes.
• Manage agency and external partner relationships to ensure quality and commercial effectiveness.
• Create and maintain consistent brand storytelling across all touchpoints, including website, social media, press and marketing collateral.
• Define acquisition and retention strategies, working with CRM, e‑commerce and analytics teams to optimise performance.
• Manage the annual marketing budget, agency selection and performance governance.
• Mentor and develop the internal marketing team.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 10+ years of experience in brand marketing, integrated marketing, communications or senior marketing leadership.
• Proven experience in lifestyle, fashion, luxury, beauty, retail or premium consumer product sectors.

Required skills

What we offer

• Attractive compensation package.
• Significant career advancement opportunities within a fast‑growing international brand.