Key Account Manager – HORECA & Western Cuisine

About the role

We are seeking a dynamic Key Account Manager to lead sales for high‑end Western cuisine within the HORECA sector. The role focuses on expanding market share among upscale restaurants, hotels, private clubs and fine‑dining establishments.

Key responsibilities

• Develop and execute strategic sales plans to grow market share in high‑end Western dining venues.
• Drive product adoption through consultative selling, menu engineering support, product demonstrations, sampling and trial initiatives.
• Monitor industry trends, competitive landscape, pricing strategies and customer insights to uncover new opportunities and mitigate risks.
• Prepare accurate sales forecasts, maintain account pipelines and conduct regular business reviews reporting on KPIs and growth trajectories.
• Manage complex sales cycles involving chefs, procurement, finance and operations, and support trade shows, culinary events and promotional campaigns.

Required profile

• 8–10 years of proven B2B sales or Key Account Management experience in foodservice or FMCG, preferably within HORECA or Western dining.
• Established network of executive chefs, F&B managers, procurement heads and decision‑makers in hotel groups, upscale restaurants and private clubs.
• Fluent in spoken and written English and Chinese.

Required skills

• English (spoken and written)
• Chinese (spoken and written)