Marketing & Events Senior Advisor, Hong Kong

About the role

Linklaters, a global law firm with offices in 20 countries, is looking for a Marketing & Events Senior Advisor in Hong Kong. The role leads local marketing initiatives, including events, that align with the Firm's and client strategies and global marketing priorities. You will adapt and activate global and regional marketing activities for local impact, working with colleagues in other countries to share best practice.

Key responsibilities

• Deliver high-quality local marketing activities across channels to engage audiences and strengthen brand awareness.
• Localise global and regional marketing initiatives so they resonate with the local market.
• Plan, organise and execute local events to the highest standards.
• Manage local sponsorships and partnerships, strengthening existing relationships and finding new ones.
• Analyse local market trends and client insights to shape messaging and optimise effectiveness.
• Adapt and help manage local social media and digital content in line with the Firm's brand.
• Develop reports and presentations tracking key marketing performance metrics.
• Monitor digital conversations about the Firm's brand and recommend improvements.
• Integrate emerging marketing trends and work with stakeholders and regional/global teams.

Required profile

• Proven marketing and events management experience, ideally in a professional services or corporate environment.
• Strong track record of delivering marketing activities that drive engagement and brand awareness.
• Experience planning and delivering events and managing sponsorships and partnerships.
• Hands-on experience managing social media and digital content.
• Experience monitoring brand conversations and recommending reputation management actions.
• Excellent stakeholder management and cross-functional collaboration skills.

Required skills

• Strong analytical skills and use of data-driven insights to refine marketing strategies.
• Proficiency in developing reports and presentations and tracking performance metrics.
• Knowledge of emerging marketing trends.