Asia SEO/GEO Specialist (Manager)

About the role

Manulife is running a multi-year digital growth agenda focused on improving organic visibility across classic and AI search, raising brand awareness and supporting lead generation globally. The SEO & GEO Specialist (Manager) works closely with cross-functional teams (Content, Design, Analytics, IT and local markets) and supports BAU activities and projects end-to-end, from requirements gathering and prioritization through progress management, delivery coordination and rollout.

Key responsibilities

• Manage delivery timelines and progress through project management tools, manage stakeholder expectations and run QA and launch monitoring.
• Communicate SEO (including GEO, AEO, AXO, ASO) concepts, best practices, strategies and reporting to partners across Asian markets in a clear, actionable way.
• Deliver full-stack SEO services to Asian markets including Hong Kong, Malaysia, Singapore, Philippines, Taiwan, Indonesia, Japan and Vietnam.
• Manage technical SEO baselines and enhancements, and support content optimisation through keyword research, competitor analysis, search intent mapping and SEO briefs, overseeing content approval with Product, Legal, Compliance and Marketing.
• Develop playbooks, guidelines and training materials, and deliver regular reports, updates and presentations to stakeholders.

Required profile

• 5+ years of experience in SEO, with proven results improving SEO and GEO performance across multiple Asian markets.
• Background in financial services and a regional role are highly preferred.
• Fluent written and spoken English; additional local languages (e.g. Vietnamese, Japanese, Bahasa, Traditional Chinese) preferred.
• Strong analytical skills: measuring SEO and GEO metrics, root cause analysis, opportunity sizing and growth forecasting.
• Strong project management and risk management skills.

Required skills

• Technical SEO: indexability and crawlability, robots.txt, XML sitemaps, meta robots, redirects, Core Web Vitals, canonical tags, backlink management.
• Content SEO: keyword research, content audits, SEO briefs, page strategy, duplicate content and keyword cannibalization handling.
• Tools: BrightEdge, SEMrush, SiteImprove, Ahrefs, Moz, Screaming Frog, Google Ads, JIRA, Confluence, Monday.com, Smartsheet.

Working arrangement is hybrid.