Marketing Officer – Cultural District (2-year Fixed-term)

About the role

The West Kowloon Cultural District Authority is looking for a Marketing Officer to drive integrated marketing campaigns for M+, its flagship museum. This fixed‑term, two‑year role will focus on both online and offline channels to raise the museum’s profile locally and internationally.

Key responsibilities

• Design and execute integrated marketing campaigns aligned with M+’s mission and annual goals.
• Gather audience insights and market trends using e‑marketing tools to shape campaign strategy.
• Manage M+’s social media presence, creating content for platforms such as WeChat, Facebook and Xiaohongshu.
• Collaborate with internal teams (Exhibition, Curatorial, Development, Membership, Visitor Services) to ensure consistent audience engagement and produce promotional materials.
• Support audience surveys, capture data for campaign evaluation and marketing analysis.
• Administer budgets and resources to maximise impact.
• Build and maintain relationships with KOLs, cultural and tourism partners.
• Monitor, analyse and report on campaign performance and audience growth.
• Assist with event logistics, database management, material archiving and feedback monitoring.

Required profile

• Bachelor’s degree in Marketing, Communications, Cultural Management or a related field.
• Minimum 2 years of marketing experience, preferably within the China cultural, lifestyle or tourism sector.
• Strong digital marketing background with deep knowledge of China’s digital ecosystem and social media trends.
• Proven record of delivering data‑driven marketing campaigns.
• Excellent verbal and written communication in Cantonese and English; Mandarin is a plus.
• Ability to work independently, manage multiple projects and thrive in a fast‑paced, lean‑team environment.

Required skills

• Digital marketing
• Social media management (WeChat, Facebook, Xiaohongshu)
• E‑marketing tools for audience insight and campaign analysis