Marketing Strategy Executive

About the role

The Marketing Strategy Executive – Audience Strategy & Campaign Planning translates strategic priorities into actionable audience plans that drive performance marketing, visitor growth, partnerships, and visitor success. You will shape audience segmentation, support campaign frameworks, and guide visitor targeting across B2B events.

Key responsibilities

• Develop and maintain audience segmentation frameworks across industries, buyer personas, and lifecycle stages.
• Translate strategic priorities into target audience definitions for individual campaigns and recommend visitor acquisition priorities.
• Prepare integrated campaign briefs for performance marketing, visitor growth, partnerships, and content teams.
• Collaborate with the Visitor Promotion Manager to define campaign objectives, messaging hierarchy, channels, and success metrics.
• Review campaign performance, evaluate audience quality, and recommend adjustments to improve targeting and efficiency.
• Coordinate planning activities with strategic marketing, content, partnership, and business matching teams to ensure alignment.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications, Economics, or related fields.
• 2–4 years of experience in B2B marketing, campaign planning, strategic or product marketing.
• Experience supporting integrated marketing campaigns; exposure to exhibitions, conferences, or B2B events is a plus.
• Strong analytical, strategic thinking, and cross‑functional coordination abilities.
• Excellent written and spoken English and Chinese.

Required skills

• Microsoft Office Suite
• CRM and marketing automation platforms (knowledge preferred)
• Power BI or similar reporting tools (advantageous)