Public Relations Manager (Crisis Communications)

About the role

Trip.com Group is seeking a seasoned Public Relations Manager to lead its global crisis communications function. You will shape the company’s response to reputational threats, ensuring consistent messaging and swift action across all business units.

Key responsibilities

• Develop and maintain a global crisis playbook, including escalation protocols, central messaging repositories, and sentiment‑monitoring alerts.
• Design tactical crisis‑response plans, draft scenario‑based communications, and track post‑crisis learning points.
• Collaborate with internal Business Units to identify emerging reputational risks and provide strategic PR counsel.
• Plan and deliver phased crisis‑training programs, drills, and case‑study sessions in partnership with Legal and Government Relations.
• Act as a trusted reputational‑risk advisor to business leaders, aligning messaging strategy with core business priorities.

Required profile

• 7+ years of hands‑on experience in crisis communications, media relations, or corporate communications.
• Proven track record designing crisis strategies, reusable messaging repositories, and scalable playbooks.
• Strong analytical ability to assess complex issues quickly and produce high‑quality materials under tight deadlines.
• Excellent project‑management skills and the capacity to work independently and collaboratively across diverse units.
• Willingness to travel as needed and adapt to non‑standard schedules; tech or travel‑industry experience is a plus.

Required skills

What we offer

• Opportunities for rapid global career growth and internal mobility.
• Access to a global job rotation program.
• Learning programs focused on leadership, soft skills, and professional expertise.
• Company‑sponsored events and activities to foster a fun work environment.