Regional Marketing Director – Consumer Goods (APAC)

About the role

The Regional Marketing Director will lead the export marketing strategy for a fast‑growing consumer goods brand across APAC distributor markets. You will shape regional plans, ensure consistent brand execution, and partner with distributors to drive growth.

Key responsibilities

• Develop and own the regional marketing strategy, including market prioritisation, go‑to‑market frameworks and growth opportunity identification.
• Build strong relationships with distributors, providing toolkits, campaigns and brand guidelines for effective in‑market execution.
• Lead product marketing agenda: portfolio strategy, positioning, pricing, lifecycle management, new product development and launch execution.
• Create scalable regional campaigns while maintaining brand consistency across markets.
• Collaborate with sales and distributors to boost sell‑in and sell‑out performance across retail, e‑commerce and wholesale channels.
• Design and implement trade‑marketing programs to increase visibility and conversion.
• Enable distributors’ digital marketing and e‑commerce capabilities, including performance marketing and CRM frameworks.
• Set KPIs, track distributor marketing effectiveness and optimise ROI.
• Lead and develop a high‑performing regional marketing team and foster cross‑functional collaboration.

Required profile

• 10‑15+ years of marketing experience in consumer goods/FMCG, with a proven record in export and distributor‑led markets.
• Demonstrated ability to design and execute regional marketing strategies through indirect channels.
• Strong exposure to trade marketing, channel development and linking marketing to commercial outcomes.
• Deep understanding of distributor‑led go‑to‑market models and influencing partners.
• Excellent stakeholder management, influencing skills and ability to work cross‑functionally without direct authority.
• Strategic yet hands‑on mindset, balancing global brand consistency with local adaptability.
• Data‑driven commercial acumen with experience in performance tracking and ROI optimisation.
• Fluent English.

Required skills