Senior SEO Analyst

About the role

Join Assembly’s Organic Performance team as a Senior SEO Analyst, helping top‑tier brands improve their visibility and conversion through organic search. You will work closely with the SEO Manager and client stakeholders to deliver data‑driven SEO recommendations that enhance user experience and drive growth.

Key responsibilities

• Manage the workflow of SEO tasks across multiple client roadmaps, ensuring timely delivery.
• Stay up‑to‑date with industry trends, including geo‑targeting and competitor research.
• Analyze client campaigns, identify technical issues, and propose personalized optimization solutions.
• Develop and execute SEO strategies using keyword, topical, and content research.
• Optimize on‑page elements such as metadata, H1 tags, URLs, and hreflang attributes.
• Monitor, report, and improve organic performance metrics.
• Maintain strong client relationships and set clear expectations.

Required profile

• Proven experience in client‑facing SEO roles.
• Strong analytical and problem‑solving abilities.
• Passion for organic search and continuous learning.
• Fluent in Mandarin and English.

Required skills

• SEO
• Keyword research
• Content optimisation
• CRO (Conversion Rate Optimisation)
• Technical SEO (duplicate content, de‑indexation, hreflang issues)
• Metadata optimisation

What we offer

• Opportunity to work with global brands such as Lenovo, Lane Crawford, and Marina Bay Sands.
• Access to Assembly’s proprietary data platform, STAGE.
• Collaborative, multicultural environment across 20+ markets.