Head of Digital, Innovation & AI – Distribution Marketing

About the role

The role leads digital transformation, innovation and AI‑driven marketing for a leading insurer’s partnership distribution business across Bancassurance and broker channels. It combines strategic channel planning with technology implementation to accelerate growth and improve customer experiences.

Key responsibilities

• Develop and execute a channel strategy for innovation and marketing that supports distribution growth and long‑term objectives.
• Lead digital transformation initiatives, leveraging AI, automation and emerging technologies to improve operational efficiency.
• Enhance partner and sales experiences by deploying data‑driven tools and digital solutions that boost service quality and productivity.
• Use customer, market and business analytics to identify growth opportunities and drive continuous improvement.
• Design and deliver marketing campaigns that increase engagement, lead generation, acquisition and conversion rates.
• Drive personalization, segmentation and digital engagement strategies for seamless customer journeys.
• Track performance and adoption of innovation programs, ensuring measurable returns and value creation.
• Collaborate with distribution, marketing, product, CX, operations and external stakeholders to execute strategic initiatives.
• Oversee partner engagement activities, conferences and events, aligning them with business goals and budget requirements.
• Lead a high‑performing team, providing mentoring, capability building and workforce planning while fostering a culture of empowerment and continuous improvement.

Required profile

• University degree with 10‑15 years of experience in partnership distribution, digital marketing, channel marketing, innovation or distribution strategy.
• Industry background in insurance, bancassurance, insurance brokerage, retail banking or wealth management.
• Proven ability to leverage digital channels, data analytics, CRM platforms and emerging technologies to enhance business performance.
• Strong business insight, strategic thinking and stakeholder influence skills.
• Outstanding leadership, cross‑functional project management and senior‑executive communication abilities.
• Fluency in English and Cantonese or Mandarin.