Marketing Strategy Manager (APAC) – English speaker

About the role

As Marketing Strategy Manager, you will be the commercial and strategic engine behind Fever's marketing strategy for the APAC market, including high‑impact global IP partnerships such as F1 and Harry Potter. You will own the full budget for Chinese‑consumer marketing, leveraging data analytics and deep fluency in China’s digital ecosystem to drive audience growth and engagement.

Key responsibilities

• Own end‑to‑end marketing strategy for APAC experiences, driving demand, visibility and long‑term growth.
• Develop scalable campaigns across WeChat, Douyin, Xiaohongshu, Baidu and other core paid and organic channels.
• Design and manage KOL/KOC and MCN relationships to acquire cost‑efficient audiences.
• Coordinate cross‑functional teams (Creative, Product, CRM, Media) to ensure unified, localized execution.
• Oversee regional P&L, budget allocation and performance forecasting.

Required profile

• 8+ years of digital and growth marketing experience with hands‑on expertise in the Chinese digital ecosystem.
• Proven ability to design and execute large‑scale marketing strategies with measurable business impact.
• Highly analytical mindset with strong command of performance metrics, forecasting and P&L‑driven decision‑making.
• Native or bilingual English proficiency; professional Mandarin proficiency strongly preferred.

Required skills

• Tencent Ads
• ByteDance Ocean Engine (Douyin/Toutiao)
• Xiaohongshu
• Bilibili
• Baidu
• WeChat Mini Programs & Official Accounts
• Alipay integration
• KOL/KOC campaign management
• Data analytics for marketing optimization

What we offer

• Attractive compensation package with growth potential.
• 40% discount on all Fever events and experiences.
• Language learning support (English and Spanish lessons).
• Hybrid work setup within a dynamic international team.