Social Media & Community Manager – Hong Kong

About the role

We are looking for a Hong Kong‑based Social Media & Community Manager to own DinoAI’s local social media presence and community growth. You will manage our social media ecosystem across platforms such as Instagram, X and Facebook, growing followers and brand awareness through localized content, campaigns, community activities, and close collaboration with our Influencer/KOL marketing team.

Key responsibilities

• Own and manage DinoAI’s Hong Kong social media accounts (Instagram, X, Facebook, and other relevant local platforms) with clear channel strategies.
• Develop and execute content calendars and growth plans to increase followers, reach, engagement and community activity.
• Plan and run local campaigns – product trials, ambassador programs, UGC initiatives, giveaways, online/offline events and community activations.
• Collaborate with the Influencer/KOL team to amplify influencer campaigns through owned channels and turn exposure into sustained brand growth.
• Create and localize social content (copy, visuals, short‑form videos) independently or with AI and production tools.
• Build and maintain an active local community by engaging users, monitoring conversations, collecting feedback and spotting trends.
• Ensure all content and campaigns align with DinoAI’s brand positioning, tone of voice and Hong Kong cultural context.
• Track performance metrics and continuously optimise based on follower growth, engagement, reach, UGC participation, traffic and conversion.
• Handle product content localisation (app and web) and manage SEO, App SEO and AI SEO initiatives.

Required profile

• 3+ years of experience in social media, community, content or brand marketing in Hong Kong.
• Native‑level fluency in Hong Kong Cantonese with strong understanding of local consumer behaviour and content trends.
• Hands‑on experience managing Instagram, X and/or Facebook accounts with proven follower or engagement growth.
• Demonstrated success creating and executing social campaigns, UGC programs, ambassador or giveaway initiatives.
• Good grasp of Influencer/KOL marketing and how owned channels can amplify influencer efforts.
• Ability to independently create and adapt copy, visuals and short‑form video content.
• Comfortable using AI tools for ideation, copywriting, creative production, localisation, research and performance analysis.
• Strong communication and cross‑functional collaboration skills; proficiency in English or Chinese required.
• Must be based in Hong Kong and deeply familiar with the local social media ecosystem.
• Experience in localisation (app and web) and SEO (including App SEO and AI SEO).

Required skills

• Instagram, X, Facebook platform management
• AI content creation tools
• SEO, App SEO, AI SEO