Communications Manager – APAC Region

About the role

The ideal candidate will shape how the company is perceived by key audiences across the APAC region, driving brand awareness through every stage of the communications process—from concept and message development to results‑oriented evaluation.

Key responsibilities

• Manage the annual communications plan for the APAC Region and associated budget lines for Brand Enhancement.
• Coordinate on‑site communications activities at the production facility, including events, visits, and shipyard image.
• Represent the Brand at public events and networking opportunities as delegated by the Head of Brand Communications.
• Work with functional supervisors to conceive, plan, develop, and implement ATL and BTL communications strategies.
• Manage Brand advertising campaigns with Brand Communication Managers, develop merchandising, and maintain brand and visual identity manuals.
• Contribute to the design and planning of online campaigns and define social media communications strategies.
• Collaborate with PR & Media Relations, managing media strategy and relationships with trade and general‑interest press.
• Conceive and plan Brand events, particularly product launches, in partnership with the Brand Events Manager, and support their execution.
• Design and execute Group events and trade shows, overseeing on‑site adaptation and implementation of the Brand image.
• Manage Brand partnerships, cross‑marketing, co‑marketing, and co‑branding activities together with the Event Supervisor.
• Monitor and ensure appropriate use of the Brand from a communications perspective.

Required profile

• Bachelor’s degree or equivalent experience in Communications.
• Minimum 8 years of experience in communications operations, with senior‑level experience in the luxury sector.
• Proven expertise in brand communications, public relations, media relations, and event management.
• Strong understanding of high‑net‑worth individuals, their expectations, behaviours, purchasing drivers, and preferred communication approaches.
• Fluency in Mandarin Chinese and English; proficiency in Italian is a plus.