Digital and Social Media Specialist – International Corporate Affairs

About the role

The Digital and Social Media Specialist will shape Alibaba’s global corporate‑affairs presence across key social platforms. You will work in a fast‑paced, multicultural environment, creating content that reflects the company’s culture, values and social impact.

Key responsibilities

• Design and execute short‑term and long‑term social media strategies for X, Facebook, LinkedIn, Instagram, YouTube and other channels.
• Manage daily operations of Alibaba’s social accounts, ensuring consistent brand voice and engagement.
• Develop creative digital campaigns that showcase corporate milestones, the Olympic Games, the 11.11 Global Shopping Festival and other high‑profile initiatives.
• Produce and edit copy, headlines, stories, and multimedia assets (image, video, audio) to support campaigns.
• Monitor social sentiment, conduct issue tracking and identify reputational risks across platforms.
• Plan and optimise paid social and digital advertising to maximise reach and impact.

Required profile

• Minimum 5 years of experience in digital and social media roles, preferably within a corporate‑affairs context.
• Strong knowledge of Facebook, X, LinkedIn, YouTube, Instagram, Google+ and best‑practice platform features.
• Proven ability to create content for global audiences and adapt messaging for diverse cultures.
• Expertise in social listening, sentiment monitoring and KPI‑driven decision making.
• Native‑level English with excellent writing, editing and storytelling skills.
• Degree in communications, journalism, marketing or a related field, or equivalent experience.

Required skills

• Facebook, X (Twitter), LinkedIn, YouTube, Instagram, Google+
• Social listening and sentiment analysis tools
• Copy editing, headline writing, story packaging
• Image, video and audio editing (advantage)
• Paid social advertising strategy
• Data analysis for social media KPIs