Director of Sales & Business Development

About the role

The Director of Sales & Business Development leads the formulation and execution of sales strategies for HKDL’s vacation and leisure business across Hong Kong and international markets. Reporting to the VP of Sales, the role drives sustainable growth through a network of distribution partners in China, Hong Kong and global source markets, influencing park attendance, hotel room nights and overall revenue.

Key responsibilities

• Design and implement end‑to‑end sales strategies for all direct and indirect channels, including digital, OTA, travel agencies and partner programs.
• Lead a multicultural business development team across China, Hong Kong, Southeast Asia and Northeast Asia, ensuring cross‑regional alignment and performance.
• Own channel marketing promotions, partner education, market intelligence and resource allocation.
• Drive the resort’s digital transformation by shaping e‑commerce strategies and building partnerships with key platforms.
• Maintain C‑level relationships within the global travel ecosystem to identify risks, opportunities and strategic adjustments.
• Collaborate with Marketing, Revenue Management and IT/Data teams to co‑create go‑to‑market plans.

Required profile

• Extensive senior‑level experience in sales, business development or commercial leadership within the hospitality or leisure sector.
• Proven track record of delivering volume and value targets across multiple distribution channels.
• Strong analytical mindset with ability to adapt strategies to market trends and economic conditions.
• Excellent stakeholder management skills, both internal and external.

Required skills

What we offer

• Opportunity to shape the commercial future of a leading theme‑park and resort brand.
• Leadership of a high‑performing, multicultural team.
• Competitive compensation package aligned with senior executive level.