Head of GEO / SEO / Growth Marketing (AI Driven)

About the role

We are looking for a strategic leader to own and expand our organic and AI‑driven search visibility across Generative Engine Optimization (GEO) and traditional SEO. The role sits at the intersection of digital assets and fintech, driving scalable traffic growth in priority international markets.

Key responsibilities

• Define and execute the company’s GEO strategy for AI‑generated search results, AI Overviews and generative engine discovery platforms.
• Lead traditional SEO initiatives including technical SEO, on‑page/off‑page optimization and content strategy.
• Analyze customer search intent and craft high‑quality content aligned with SEO and GEO best practices.
• Optimize visibility on AI‑driven search engines such as Perplexity, ChatGPT Search and Google AI Overviews.
• Design and run paid media campaigns focused on the UK, Germany, Brazil, Spain and Portugal.
• Drive AI‑powered traffic growth using automation tools to test and scale new acquisition channels.
• Build a full‑funnel growth roadmap that blends organic (GEO/SEO) and paid acquisition for fintech audiences.
• Identify and implement AI marketing solutions, including AI‑generated content, AEO and GEO tactics.
• Monitor, analyze and report on traffic, conversion and growth KPIs, continuously optimizing performance.
• Collaborate with product, content and design teams to align growth strategy with brand goals.
• Stay up‑to‑date on evolving search algorithms and Web3/fintech trends.
• Implement on‑page and technical improvements directly in WordPress and other CMS platforms.

Required profile

• Bachelor’s degree or higher in Marketing, Communications, Business Management, Computer Science, AI, Information Systems, Finance or a related field.
• 5+ years of experience in SEO/GEO, digital marketing, SEM or growth marketing, with at least 2 years in a leadership role.
• Proven track record of delivering AI‑driven marketing initiatives.
• Prior experience in digital assets, investment management, hedge funds, trading platforms, fintech or other regulated financial services.
• Strong understanding of modern AI technologies such as Large Language Models, Retrieval‑Augmented Generation, AI agents, workflow automation and enterprise AI platforms.

Required skills

• WordPress
• Content Management Systems (CMS)
• AI content generation tools
• Large Language Models (LLMs)
• Retrieval‑Augmented Generation (RAG)
• AI agents
• Workflow automation platforms
• Enterprise AI platforms