Manager, Marketing & Promotions

About the role

We are looking for a Manager, Marketing & Promotions to lead the digital marketing, content, social media and digital platform strategy for a flagship commercial portfolio. The role will drive impactful campaigns, create engaging digital experiences and introduce innovative technologies to enhance customer and tenant engagement.

Key responsibilities

• Lead and develop a small team responsible for digital marketing, content, social media and digital platforms.
• Design and execute digital marketing strategies aligned with portfolio objectives, tenant engagement and business goals.
• Manage digital assets and platforms including websites, mobile apps, digital directories, signage and other customer‑facing touchpoints.
• Plan and implement new digital initiatives that support placemaking and improve customer experiences.
• Identify and leverage emerging technologies and data insights to optimise user experience and operational efficiency.
• Develop and oversee social media strategies, content calendars and channel plans across designated platforms.
• Monitor performance through analytics, reporting and audience insights, and optimise campaigns accordingly.
• Collaborate with the Cityplaza Mall marketing team on integrated campaigns and ensure effective use of digital and social channels.
• Manage external agencies, technology vendors and partners to deliver high‑quality projects on time and within budget.
• Support tenant engagement programmes and events by creating digital content and online experiences.
• Ensure all initiatives comply with brand guidelines and governance standards.
• Use data and analytics to measure effectiveness, identify opportunities and provide actionable recommendations.
• Prepare reports, presentations and proposals as required.

Required profile

• Degree in Marketing, Communications, or a related field.
• Proven experience leading digital marketing and social media teams.
• Strong understanding of digital platforms, content creation and tenant engagement.
• Ability to manage multiple projects, budgets and external partners.
• Analytical mindset with experience using data to drive decisions.

Required skills

• Digital marketing strategy
• Social media management
• Website and mobile app oversight
• Analytics and reporting
• Project management