Marketing Manager – Digital & Creative Campaigns

About the role

As a Marketing Manager you will create and execute custom digital marketing ideas for music releases, while overseeing multiple social media accounts for artists and the label. You will ensure consistent messaging and imaging across all artist‑related communications and support Sony Music’s domestic roster.

Key responsibilities

• Develop, pitch and launch innovative marketing strategies, packaging design, ad campaigns and tour planning for assigned artist projects.
• Lead creative planning to maintain a clear, consistent brand message across all channels.
• Coordinate with internal departments and external vendors to produce promotional materials, album packaging, videos, retail displays and posters.
• Manage all digital marketing initiatives, including concept creation, design, implementation and social‑media maintenance.
• Optimize campaign operations, define objectives, set KPIs, track progress and report risks.
• Partner with artist management, touring, merch, publicists and internal teams (Digital, A&R, etc.) to deliver best‑in‑class campaigns.
• Oversee marketing budgets, ensure campaigns stay within plan and budget, and identify opportunities for process improvement.
• Monitor digital trends and emerging technologies to generate new marketing opportunities.

Required profile

• Proven experience in music or entertainment marketing, with a track record of delivering successful digital campaigns.
• Strong project‑management skills and ability to coordinate multiple workstreams.
• Excellent communication and relationship‑building abilities with artists and internal stakeholders.
• Ability to work under tight deadlines and manage budgets effectively.

Required skills