Product Manager / Associate Product Manager - Hematology and Oncology

About the role

Amgen, a leading independent biotechnology company, is hiring a Product Manager or Associate Product Manager for its Hematology and Oncology portfolio in Hong Kong. The role works cross-functionally to optimise the benefits of Amgen products for patients, devises and implements marketing plans in line with global and regional guidance, and reports directly to the Product Manager and Business Unit Lead.

Key responsibilities

• Generate insights through market research, build networks with external stakeholders and identify new business opportunities with business cases and plans
• Develop long-range forecasts, annual budgets and quarterly estimates with finance, and update demand forecasts monthly with supply chain to ensure stable supply
• Develop and implement the annual Country Brand Plan in line with global guidance, and design and run an omnichannel promotional strategy
• Propose and execute pricing strategies, hospital formulary listing activities (e.g. DAC and Safety Net listing), and Patient Assistance and Support Programs
• Help implement an advocacy plan, train and enable the sales force, and partner with local and regional medical counterparts on clinical trial goals and KOL development
• Coordinate competitive intelligence, manage the promotional budget, recruit and manage external vendors, and track brand performance against KPIs
• Review and approve all campaigns and materials according to SOPs and local codes of practice

Required profile

• At least 2 years of industry experience (Hematology TA preferred), including at least 1 year in marketing; more experienced candidates may be considered for Product Manager
• Proven experience leading and executing omnichannel marketing campaigns for HCPs and patients, and measuring their effectiveness
• People-leading experience and ability to guide sales teams on channel engagement
• Strong strategic thinking, industry knowledge, communication and analytical skills, and strong organisational and time management
• Fluent English, spoken and written; proficiency in Cantonese and Mandarin preferred
• Relevant healthcare experience preferred

Required skills

• Experience in financial and budgeting skills
• Computer skills with MS Office programs

What we offer

• Vast opportunities to learn and move up and across the global organisation
• A generous total rewards plan covering health, finance and wealth, work/life balance and career benefits