Senior Account Executive - Lifestyle

About the role

PURPLE is a global lifestyle communications agency with offices across major cities. The Senior Account Executive will join the Lifestyle team in Hong Kong, supporting luxury, F&B and lifestyle clients through PR, media and partnership initiatives.

Key responsibilities

• Monitor daily media coverage and provide timely updates to clients on press and social media results.
• Pursue product placement opportunities in editorials and news outlets, and engage KOLs for organic and paid placements.
• Assist in creating communications plans and identifying partnership and collaboration opportunities.
• Develop weekly and monthly media reports, and support Account Managers in client communication.
• Pitch story ideas, manage day‑to‑day account functions, and support PR campaigns from conception to completion.
• Brainstorm creative publicity strategies, arrange media appointments, and produce high‑quality internal and external content.
• Analyse coverage across online, offline and blogs, and conduct research on brands, products and industry to inform client plans and new business proposals.

Required profile

• 2‑3 years of experience in traditional and creative PR, preferably within lifestyle, F&B or luxury sectors.
• Superior knowledge of the luxury consumer industry and extensive network of local publications, editors and influencers.
• Ability to manage multiple accounts simultaneously and deliver high‑quality work under tight deadlines.
• Excellent written Traditional Chinese and spoken Cantonese; basic English proficiency.