Sports & Community Marketing Specialist – HK & Macau

About the role

The Sports & Community Marketing Specialist will drive HOKA’s engagement with running and athletic‑lifestyle communities across Hong Kong and Macau. You will design and activate sports‑focused programs, manage athlete relationships, and ensure brand experiences are amplified through compelling storytelling.

Key responsibilities

• Build and execute sports and community programs, including race activations, product trials, workshops and brand events aligned with the marketing calendar.
• Identify growth opportunities within running and athletic‑lifestyle communities and expand brand visibility.
• Develop and maintain relationships with race organisers, athletes, run clubs, grassroots groups, sports media and brand partners.
• Coordinate with agency partners on campaign and event production, logistics, timelines and on‑site operations.
• Amplify community and race activations through digital and social storytelling.
• Support the development and execution of HOKA’s athlete and sports marketing strategy for Hong Kong and Macau.
• Manage day‑to‑day athlete servicing, product coordination, race support and activation planning.
• Track athlete performance, race participation and milestones; prepare updates and reports for stakeholders.
• Execute product‑seeding initiatives, maintain the master seeding list and coordinate logistics, inventory tracking and forecasting.
• Collaborate with Marketing, Merchandising, Sales and global Sports Marketing teams to ensure alignment and share market insights.
• Assist the Marketing Manager with budget planning, invoice management and preparation of clipping reports, athlete updates and activation recaps.
• Represent HOKA externally with professionalism and provide constructive feedback to partners and agencies.

Required profile

• University degree or higher.
• 5+ years of experience in sports marketing, brand marketing, community management, PR or event management.
• Proven experience managing external stakeholders such as athletes, agencies, communities, partners and media.
• Strong project and time‑management skills with the ability to handle multiple initiatives simultaneously.

Required skills