Assistant PR Manager / Senior PR Executive – Luxury Retail

About the role

We are seeking an experienced Assistant PR Manager or Senior PR Executive to support our top‑tier luxury retail brand. The successful candidate will help shape and execute PR strategies that enhance brand visibility and strengthen relationships with media, influencers, and celebrities.

Key responsibilities

• Support the planning and implementation of PR strategies and campaigns.
• Organise and execute PR activities, including social media campaigns, media relations, influencer partnerships and events.
• Prepare bilingual press releases and develop a social media calendar with engaging content.
• Design and launch media and advertising campaigns.
• Manage regional branding and client events.
• Liaise with PR agencies and maintain strong relationships with celebrities, KOLs and media outlets.

Required profile

• Bachelor’s degree in Marketing or a related field.
• Minimum 6 years of PR/Marketing experience within luxury retail.
• Proven ability to manage agency and media relationships.
• Excellent communication and interpersonal skills.
• Fluent in both English and Chinese.

Required skills

What we offer

• Opportunity to work with a leading luxury brand.
• Dynamic, creative environment with high‑visibility projects.
• Professional growth and development in a global market.