Associate Digital Producer

About the role

Hasbro is looking for an Associate Digital Producer in Hong Kong to manage the end-to-end production of digital-first visual assets, including CGI renders, generative AI content and derivative creative executions. The role oversees a small team of digital creatives to deliver high-quality, scalable content for global brand and eCommerce initiatives, reporting to the Creative Producer.

Key responsibilities

• Own digital production projects end-to-end and act as the day-to-day point of contact for Creative, Production and key stakeholders
• Plan work from creative briefs, defining scope, timelines and deliverables in line with business and eCommerce needs
• Manage and prioritise the daily workflow of a group of 4-6 digital creatives (CGI artists, designers, AI artists)
• Oversee the creation of digital-first assets such as CGI renders, generative AI imagery and derivative executions from photo/video
• Track progress, manage dependencies and drive on-time delivery across concurrent projects
• Coordinate reviews and approvals, incorporating feedback while maintaining brand standards and quality
• Ensure proper organisation, version control and final delivery of assets, and support continuous improvement of workflows and tools
• Partner with Photo/Video Production and manage external vendors and freelancers as needed

Required profile

• Bachelor's degree (or equivalent) in Digital Media, Design, Animation, Communications or a related field
• 4-6 years of experience in digital production, content creation or creative operations
• Experience managing digital asset workflows, including CGI, 3D rendering or AI-assisted content creation
• Experience coordinating or leading small teams and working cross-functionally with creative and marketing teams
• Familiarity with eCommerce and digital content requirements

Required skills

• Project management and organisation across multiple workstreams
• Adobe Creative Suite (Photoshop, Illustrator)
• Understanding of CGI/rendering pipelines (Vizcom, Blender, Cinema 4D, Maya)
• Generative AI tools (Midjourney, Firefly, Runway)
• Asset management, file versioning and Microsoft Office

What we offer

• Eligibility for annual and long-term incentives depending on role, location and eligibility
• Health and wellness, time off to recharge, financial well-being and life and family support
• Volunteer and community initiatives, learning and development, and exclusive perks