Extended Reality Product & Marketing Coordinator – Asia

About the role

The Extended Reality Product & Marketing Coordinator will shape and manage the localisation and translation of ZEISS global XR solutions into consistent offers for Asian markets (excluding China and Taiwan). This role bridges global XR strategy, retail & services strategy and local market execution, ensuring efficient rollout and adoption across multiple countries.

Key responsibilities

• Plan and execute go‑to‑market strategies for XR products across several Asian markets, covering launch readiness, channel activation and marketing coordination.
• Conduct market, customer, competitor and operational analyses to identify adoption barriers, localisation needs and operational gaps.
• Consolidate market insights into recommendations for product management, commercial priorities and regional improvement actions.
• Align product positioning, messaging and value propositions with the global XR team and ensure consistent adaptation across markets.
• Manage cross‑functional stakeholders—including sales, marketing, operations, commercial, customer service and regulatory teams—to drive rollout execution.
• Track market readiness, launch progress and execution quality, escalating risks or dependencies as needed.
• Lead project management of online journey rollouts, ensuring consistency and reuse where possible.
• Steer offline retail enablement, covering ECP selection, onboarding, staff training and quality audits.
• Develop sales enablement tools such as product narratives, training materials, launch toolkits and competitive guidance.
• Serve as the primary contact for customer relations, collect feedback, monitor KPIs after launch and drive regional improvement initiatives.

Required profile

• Strong analytical mindset with ability to translate market data into actionable recommendations.
• Excellent stakeholder management and cross‑functional coordination skills.
• Experience in go‑to‑market planning, product localisation and launch execution.
• Ability to work in a fast‑paced, multi‑market environment and manage multiple priorities.
• Effective communication skills in English; additional Asian language proficiency is a plus.

Required skills