Marketing Manager, APAC Channel & Activation

About the role

UBS is seeking a Marketing Manager to join its APAC Marketing Excellence Lab, based in Hong Kong or Singapore. You will lead the planning, execution and optimisation of multi‑channel marketing campaigns across Investment Banking and Global Wealth Management in the APAC region.

Key responsibilities

• Plan, execute and optimise marketing programmes across paid, owned and earned touchpoints.
• Partner with senior leaders, internal teams and external agencies to deliver high‑quality, scalable campaigns.
• Develop and implement channel strategies for digital channels such as social media, video, podcasts, website and client email communications.
• Manage digital marketing and content‑sponsorship initiatives with media partners and third‑party organisations.
• Enhance channel and media performance through audience targeting, testing, data analysis and continuous refinement.

Required profile

• 5‑10 years of relevant experience in financial‑services marketing, either within a bank or a marketing agency.
• Proven track record in marketing execution, campaign orchestration and integrated communications across multiple markets.
• Hands‑on experience with paid media, digital channels, performance marketing and channel activation.
• Ability to navigate complex stakeholder environments and matrix reporting structures.
• Strong project‑management skills and experience in performance measurement, reporting and optimisation.
• Data‑driven mindset with confidence using insights to improve campaign outcomes.

Required skills

What we offer

• Opportunity to work within a global, collaborative marketing lab.
• Exposure to both Investment Banking and Global Wealth Management businesses.
• Dynamic, multi‑regional environment with strong professional development prospects.