Marketing Manager – Hong Kong & Greater China

About the role

We are looking for a commercially minded, hands‑on Marketing Manager to lead integrated marketing initiatives across Hong Kong and support business growth throughout Greater China. The role balances strategic planning with day‑to‑day execution and works closely with senior leaders and business development teams.

Key responsibilities

• Develop and execute integrated campaigns that boost brand awareness and generate qualified leads.
• Manage digital channels including website, SEO, SEM, LinkedIn, WeChat, email and content marketing.
• Create thought‑leadership pieces, case studies, client communications and marketing collateral.
• Support business development through targeted campaigns and strategic initiatives.
• Oversee external agencies for PR, digital, content and events.
• Plan and run webinars, client events and industry engagement activities.
• Monitor performance, analyse data and report insights to optimise spend.
• Ensure brand consistency across all markets and channels.

Required profile

• 6‑10 years of B2B marketing experience.
• Strong background in digital, content and lead‑generation marketing.
• Experience in professional services, HR services, consulting, technology, SaaS, financial or corporate services is preferred.
• Ability to work independently, manage multiple projects and influence stakeholders.
• Fluent in English and Chinese (Cantonese and written Chinese).

Required skills

• SEO
• SEM
• LinkedIn advertising
• WeChat marketing
• Email marketing
• Content marketing
• Analytics
• Reporting

What we offer

• Regional exposure across Hong Kong and Greater China.
• Close collaboration with senior business leaders.
• Broad marketing ownership with high visibility and impact.
• Collaborative and entrepreneurial working environment.