Marketing Manager / Senior Marketing Specialist

About the role

We are looking for a results‑driven Marketing Manager or Senior Marketing Specialist to lead our market expansion and brand‑building initiatives. The role combines data‑driven insight, online acquisition strategy, and offline event execution to strengthen brand equity and drive revenue growth.

Key responsibilities

• Collect, analyse and interpret customer and market trends to shape core brand strategies.
• Identify, develop and optimise online acquisition channels, reducing cost per acquisition and increasing conversions for affiliates and retail clients.
• Provide on‑site execution support for offline experiential events such as salons, product launches and VIP networking sessions.
• Monitor customer behaviour, trading activity and deposit patterns, delivering actionable business insights.
• Produce customer segmentation frameworks, annual operational strategies and event ROI analysis reports for management.
• Track and improve Customer Lifetime Value (LTV) and design retention strategies for high‑value VIP clients.
• Lead cross‑functional projects within the Brand Marketing department, ensuring efficient resource allocation.
• Establish and maintain partnerships with affiliate networks and cross‑industry collaborators.
• Perform real‑time tracking of traffic, registrations and deposits, analysing channel performance and implementing ROI‑optimisation tactics.

Required profile

• Minimum 3 years of experience in data analysis, online marketing, digital traffic acquisition or integrated project management.
• Background in a digital marketing agency, finance, CFD brokerage or Internet/FinTech environment is highly preferred.
• Strong analytical mindset with proven ability to turn complex data into clear business recommendations.
• Hands‑on experience planning and executing online campaigns and leading cross‑departmental initiatives.
• Excellent cross‑functional communication, project‑management capabilities and ability to work under pressure.
• Keen sense of brand tone and user conversion optimisation.

Required skills

• Proficiency with mainstream data analysis tools (e.g., Excel, SQL, Tableau, Power BI).