Organic Marketing Manager – SEO, GEO & AEO

About the role

We are looking for an Organic Marketing Manager to own MoneySmart’s organic search and AI‑driven discovery strategy in Hong Kong. The role is hands‑on, high‑ownership and sits at the centre of our growth engine, ensuring the platform is recognised as a trusted authority across traditional search engines and generative AI surfaces.

Key responsibilities

• Co‑own MoneySmart Hong Kong’s SEO and GEO strategy end‑to‑end, covering technical SEO, on‑page optimisation, content briefing, link building and AI‑driven discovery.
• Build and execute Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) approaches, including entity‑based search, knowledge‑graph integration, structured metadata and content architecture for AI ingestion.
• Partner with the content team to create intent‑mapped articles, product landing pages and comparison guides that capture high‑intent financial queries.
• Conduct regular technical site audits and drive improvements in crawlability, indexation, Core Web Vitals, schema markup and multilingual infrastructure (hreflang).
• Track and report organic performance across traditional search and AI surfaces, measuring impressions, share of voice, CTR and organic‑assisted conversions.
• Collaborate with Compliance and Legal to ensure all optimised content meets MAS regulatory standards.
• Work with product and engineering teams to prioritise and implement technical SEO tickets.
• Identify high‑leverage organic opportunities across MoneySmart’s product categories and align with the Singapore SEO function.

Required profile

• 5+ years of hands‑on SEO experience.
• Proven track record in technical SEO, on‑page optimisation and link‑building.
• Experience designing and executing SEO strategies for AI‑driven discovery platforms.
• Ability to work cross‑functionally with content, product, engineering, compliance and legal teams.

Required skills

• SEO and technical SEO.
• On‑page optimisation.
• Link building.
• Schema markup and structured metadata.
• Hreflang and multilingual site management.
• Core Web Vitals optimisation.
• Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO).
• AI‑driven discovery and entity‑based search.