Organic Marketing Manager (SEO/GEO/AEO)

About the role

MoneySmart is expanding its personal finance platform in Hong Kong and needs a hands‑on leader to own the organic search strategy. You will drive visibility across traditional search engines and AI‑powered discovery surfaces, ensuring the brand is seen as a trusted financial authority.

Key responsibilities

• Co‑own MoneySmart Hong Kong’s SEO and GEO strategy, covering technical SEO, on‑page optimisation, content briefing, link building and AI‑driven discovery.
• Build and execute Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) approaches, including entity‑based search, knowledge‑graph integration, structured metadata and AI‑friendly content architecture.
• Partner with the content team to create intent‑mapped articles, product landing pages and comparison guides that capture high‑intent financial queries.
• Conduct regular technical site audits and improve crawlability, indexation, Core Web Vitals, schema markup and multilingual infrastructure (hreflang).
• Track and report organic performance on traditional and AI surfaces, measuring impressions, share of voice, CTR and organic‑assisted conversions.
• Collaborate with Compliance and Legal to meet MAS regulatory standards without sacrificing performance.
• Work with product and engineering to prioritise technical SEO tickets and see them through delivery.
• Identify high‑leverage organic opportunities across MoneySmart’s product categories and align standards with the Singapore SEO function.

Required profile

• 5+ years of hands‑on SEO experience.
• Proven ability to manage complex technical SEO projects and work cross‑functionally with content, product, engineering, compliance and legal teams.
• Experience with AI‑driven discovery platforms and generative search engines is a plus.

Required skills

• SEO (technical and on‑page optimisation)
• Link building
• AI‑driven discovery, GEO and AEO
• Entity‑based search and knowledge‑graph integration
• Structured data, schema markup
• Multilingual SEO (hreflang)
• Core Web Vitals optimisation
• Site audit and analytics tools

What we offer

• Opportunity to shape the organic growth of a leading fintech platform in Hong Kong.
• Collaboration with cross‑functional teams in a fast‑moving, data‑driven environment.