Product Marketing Manager

About the role

TradeBeyond is seeking a Product Marketing Manager to shape and execute product marketing strategies for its supply‑chain platform, CBX. The role will accelerate market adoption, ensure product‑market fit, and act as the voice of the customer across the organization.

Key responsibilities

• Develop and implement comprehensive product marketing plans for new and existing solutions.
• Conduct market research and competitive analysis to uncover trends, customer needs and differentiation opportunities.
• Craft clear product positioning, messaging and value propositions that resonate with target audiences.
• Partner with product management to influence roadmap decisions based on market insights.
• Lead cross‑functional go‑to‑market initiatives, including product launches, campaigns and promotional activities.
• Create high‑intent marketing assets such as landing pages, social posts, blog articles and guides.
• Produce sales enablement tools including training resources, presentations and case studies.
• Measure and analyse campaign performance, using data to refine strategies.

Required profile

• 3‑5+ years of product marketing experience, preferably in B2B SaaS or technology.
• Proven record of launching products and driving adoption.
• Strong understanding of product lifecycle management and go‑to‑market tactics.
• Excellent communication and presentation abilities, capable of influencing stakeholders.
• Analytical mindset with experience reporting on marketing performance.
• Ability to thrive in a fast‑paced, dynamic environment.

Required skills

• Product marketing
• Market research
• Competitive analysis
• Go‑to‑market strategy
• Sales enablement
• Data‑driven performance analysis