Senior Marketing & Brand Manager

About the role

ZA Bank is looking for a Senior Marketing & Brand Manager to shape the future of digital banking in Hong Kong. You will lead innovative brand campaigns, embed AI-driven marketing, and craft seamless customer experiences that build loyalty and market buzz.

Key responsibilities

• Design and execute integrated brand campaigns that set new creative benchmarks for digital banking.
• Lead the adoption of AI‑powered marketing tools to deliver personalized, automated customer interactions.
• Re‑imagine the end‑to‑end customer journey, turning insights into business‑driving strategies.
• Elevate ZA Bank’s social presence through compelling content, influencer partnerships, and real‑time engagement.
• Conceptualize and deliver signature events, pop‑ups, and strategic collaborations that amplify brand visibility.

Required profile

• Strategic vision with proven ability to anticipate market trends and set bold brand agendas.
• Creative leadership experience, including hands‑on ideation and brief development.
• Strong customer‑obsession and ability to act as the voice of the customer in strategic forums.

Required skills