Social Media Manager

About the role

APX Luxury is looking for a Social Media Manager to expand the digital footprint of Lifestyle Asia Hong Kong and Prestige Hong Kong. The role will create on‑brand content, leverage data‑driven insights, and support social strategies across the APAC region.

Key responsibilities

• Manage and edit content for Instagram, Facebook, YouTube, Threads, RedNote, LinkedIn and other channels.
• Grow audience reach and engagement through optimization of platform presence and performance.
• Monitor breaking news, trends and cultural moments to publish timely, relevant content.
• Identify compelling topics and ideas that drive traction across platforms.
• Plan and execute content calendars and syndication schedules.
• Optimize paid and organic performance with real‑time boosting, testing and data‑driven insights.
• Track budgets and manage spend across campaigns of varying scale.
• Analyze audience data and performance metrics to refine targeting and strategy.
• Coordinate with internal teams to deliver campaigns aligned with KPIs and maintain client relationships.
• Collaborate with the events team for effective promotion and coverage.
• Continuously improve performance by acting on social media insights and analytics.

Required profile

• Passion for writing engaging bilingual copy (English and Chinese).
• Native‑level fluency in English; Cantonese and/or Mandarin preferred.
• Strong analytical mindset with experience using social analytics tools.
• Keen awareness of trends, news and culturally relevant topics.
• Experience in social media marketing, digital media, content creation or copywriting; fresh graduates with strong potential are welcome.
• Excellent writing and copy‑editing skills, adaptable tone of voice.
• Strong time‑management, attention to detail and ability to handle multiple priorities.
• Ability to work independently and contribute within a collaborative team.
• High energy, enthusiasm and adaptability in a fast‑paced environment.
• Immediate availability is an advantage.

Required skills

• Instagram
• Facebook
• YouTube
• Threads
• RedNote
• LinkedIn
• Social analytics tools
• Social media management tools
• Content creation tools